Here are the top ten social media platforms based on the percentage of U.S. This makes Pinterest the fourth-most widely used social media platform in the U.S., behind YouTube, Facebook, and Instagram. YouTube has just 1.38% of visits, Reddit has 1.06%, Tumbler has 0.3%, and the remaining 0.02% go to a variety of other social media sites.ģ1% of U.S. social media visits, and Instagram follows with 6.36%. Twitter comes behind Pinterest with 8.62% of U.S. behind Facebook, which has 71.85% of the total visits. Pinterest has the second-largest share of social media visits in the U.S. Here is the breakdown of the top 17 social media platforms and their number of global monthly active users: Social Networkĩ.95% of U.S. Pinterest has about 444 million monthly active users around the world. Pinterest is the 14th-most popular social media platform by the number of global monthly active users. General | User Behavior | User Demographics | Pins | Marketers and Businesses | Pinterest Search | Trends and Projections General Pinterest Statistics Pinterest earned $2.58 billion in revenue in 2021.įor further analysis, we broke down the data in the following ways: Pinterest has 444 million global monthly active users.Ĥ8% of social media users use Pinterest to inform or plan their purchasing decisions.ħ6.7% of Pinterest users are female, and 15.3% are male.Ĩ5% of users access Pinterest via mobile app. Pinterest is an often-overlooked social media giant and online purchasing powerhouse.
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